Search Engine Optimization SEO Seminar Report: Abstract
SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. SEO is part of the broader topic of
Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page.
Basically, SEO is a technique for:
- Designing and developing a website to rank well in search engine results.
- Improving the volume and quality of traffic to a website from search engines.
- Marketing by understanding how search algorithms work, and what human visitors might search.
Why is SEO important?
A website that is well-optimized appears in the first few pages of search engine results. This is crucial since studies show 92% of searchers only go as far as the first three pages of results, or 30 listings on average (Source: Jupiter Media + iProspect: “Search Engine Behaviors”) for their keyword query. If you’re not on one of the first few pages of listings, you’re practically invisible. Also, where you show up equates to how relevant and authoritative your site is perceived to be by searchers.
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